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Writer's pictureDave Kenyon

Xsellerate and HR Central Announce Strategic Partnership to Support Founders and Start-ups


FOR IMMEDIATE RELEASE


4th July 2024, EST


In an exciting development for the startup community, Xsellerate and HR Central today announced their strategic partnership, aimed at providing support to early-stage B2B tech founders. This collaboration acknowledges Xsellerate’s expertise in go-to-market strategy with HR Central’s robust HR support services.


A Synergistic Partnership

Xsellerate has established itself as a trusted ally for early-stage B2B tech founders, providing essential guidance on go-to-market strategy and sales and marketing execution. 


Complementing this, HR Central specialises in assisting small businesses with HR policies and procedures. With a proven track record of supporting over 4,000 customers, HR Central assists small businesses with tailored policies and procedures for their business to be compliant with Fair Work and HR best practices.


Strengthening Business Foundations

The partnership between Xsellerate and HR Central is built on a shared vision to support Aussie founders to navigate the complexities of starting a business.

“Having HR Central as a partner just makes perfect sense,” said Rob Cassidy, CEO and Founder of Xsellerate. “Their expertise in HR compliance and support complements our strengths in go-to-market strategy and execution.

Damien Gooden, CEO and Co-Founder of HR Central added, “Our clients often need more than just HR support. They require insights on how to formulate their go-to-market strategy, define their ideal customer, nail their product/market fit, and brand positioning, and confidently execute their sales and marketing effectively.

Partnering with Xsellerate allows us to extend our value proposition and ensure our clients have access to the best resources available.”


Future Prospects


The future looks promising for this partnership, with both companies committed to supporting a new wave of successful startups. Xsellerate and HR Central are poised to become the ultimate allies for any business looking to make its mark in the industry.


For more information, please contact:


Xsellerate


Rob Cassidy, CEO and Founder

Phone: +61 414 372 918


HR Central

Damien Gooden, CEO and Co-Founder



Stay tuned for more updates and opportunities as Xsellerate and HR Central embark on this exciting journey together, empowering businesses to achieve their full potential.



Press Contact:


Dave Kenyon, Chief Marketing Officer, Xsellerate

Phone: +61 425729071


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