We're Xsellerate
Leading Go-To-Market Solutions
At Xsellerate, we're excited to offer you exceptional fast-start solutions to elevate your business! Based in Melbourne, our passionate team specializes in Sales and Go-To-Market strategies, and we love partnering with businesses like yours to help you reach and connect with your audience. We focus on creating a personalized plan that highlights your company's strengths, addresses weaknesses, and identifies opportunities for growth. Together, we’ll ensure you stay competitive and set the stage for success. Let’s collaborate and aim for remarkable growth—reach out to us today!
My name is Rob Cassidy, CEO of Xsellerate
I’m a high-energy, results-driven Executive with extensive experience in Sales and Leadership. Throughout my career, I’ve successfully led two companies to exits—starting as employee number one at a startup and later serving as Head of Sales for a scale-up.
Additionally, I was a founding employee in region for an international company, helping them achieve over $3M in annual recurring revenue within just two years.
My true passion lies in working with people to help them reach their goals and empowering them to be their best selves. I believe that sales is all about leading and educating prospects to find the right solutions for their needs —even if that means recommending something outside of my offerings. If I can help someone achieve their goals, that’s what matters most to me.
I take pride in my ability to inspire and engage even the most skeptical clients, guiding them toward the best outcomes.
My vision for Xsellerate is to support as many startups and scale-ups as possible to successful outcomes for their Founders, showcasing Australia as a global hub of innovation!
My name is Dave Kenyon, CMO of Xsellerate
I'm an experienced B2B Campaign and Content Marketing Manager known for driving innovative strategies and executing end-to-end content marketing and demand generation campaigns successfully. Strategically driving demand and capturing leads for startups and scaleups with intricate, extended sales cycles. I tailor campaigns and content for every phase of the buying funnel. Being a detail-oriented project manager I have a knack for blending organization with creativity. I bringing over a decade of expertise in marketing leadership roles within B2B and HR Tech sectors, offering rich knowledge and experience.
I pride myself in fostering teamwork and collaboration across functions and external partners, as well as managing projects. My skills include creating compelling content tailored to the specific pain points and needs of the ideal buyer and company personas, including podcast production, blog writing, ebook and website content.
