We're Xsellerate
Leading Go-To-Market Solutions
Hey there! If you're looking for top-notch fast-start solutions to boost your business, we've got your back at Xsellerate! We're a bunch of folks from Melbourne who love diving into Sales and Go-To-Market strategies. Our gig is helping businesses like yours figure out how to reach and connect with their audience. We're all about teaming up with you to create a personalised plan that tackles your company's strengths, weaknesses, and all those opportunities waiting to be seized. Let's team up, keep you on the competitive edge, ensure success, and set our sights on serious growth!
My name is Rob Cassidy, CEO of Xsellerate
I'm a high energy, results driven Executive with substantial Sales & Leadership experience.
I've successfully led 2 companies to exits (one start up as employee number 1 and one scale up as Head of Sales). I've also been a founding employee in region for an international company, taking them to $3M+ ARR in 2 years.
My passion is working with people to ensure they are achieving their goals and empowering them to be the best they can be. I'm a firm believer that sales is about leading and educating your prospects to find the best solution for their needs. That may not always be one of the solutions I can provide but if I'm helping them achieve their goal, I'm happy.
I pride myself on being able to inspire and engage even the most sceptical client and work with them to achieve the right outcomes.
My vision for Xsellerate is to guide as many start ups and scale ups as I can so Australia is seen as a region for innovation!
My name is Dave Kenyon, CMO of Xsellerate
I'm an experienced B2B Campaign and Content Marketing Manager known for driving innovative strategies and executing end-to-end content marketing and demand generation campaigns successfully. Strategically driving demand and capturing leads for startups and scaleups with intricate, extended sales cycles. I tailor campaigns and content for every phase of the buying funnel. Being a detail-oriented project manager I have a knack for blending organization with creativity. I bringing over a decade of expertise in marketing leadership roles within B2B and HR Tech sectors, offering rich knowledge and experience.
I pride myself in fostering teamwork and collaboration across functions and external partners, as well as managing projects. My skills include creating compelling content tailored to the specific pain points and needs of the ideal buyer and company personas, including podcast production, blog writing, ebook and website content.
